I'm Facu Sosa, I joined Unilever Argentina in 2019 to collaborate with its digital transformation after 11 years on marketing teams of startups, digital and tech companies such as Mercado Libre, OLX, or Disney Latin America, where I held different growth, marketing, and content roles overseeing performance and ecommerce efforts to eventually work on full-funnel, integrated campaigns.
As the Consumer Experience Manager for the Home Care category, I now lead (and coach) the team responsible for campaign activations and optimizations by combining data, media, and creativity to ensure specific content for each touchpoint and passion point, with a developmental, collaborative style. I also define new communication strategies, tools and platforms.
Leader of the Consumer Experience squad (7 people) within the Home Care marketing team, responsible for implementing omnichannel campaigns and communications of brands such as Ala, Skip, Cif, Comfort, Vivere with a strong focus on optimization (media and creativity).
• Definition of the digital strategy for the Home Care category considering a full-funnel approach and including brand marketing, performance marketing and ecommerce to accelerate the digital transformation of the organization.
• Development of new platforms and digital products (ie. Cleanipedia, Centro Tecnico Skip)
Responsible for defining and developing the digital strategy for the Home Category, - partnering with Media, Ecommerce, Data, PRM and agencies - to deliver business growth and an excellent consumer experience.
• Recommendations and optimizations development of digital communications for brands, products and launches.
• Support on the digital transformation of the organization while overviewing all digital KPIs.
Regional Brand Content Marketing Manager
• Responsible for B2C brand communications to establish and grow market share.
• Developing briefs for agencies and executing digital marketing campaigns to optimize incremental user acquisition costs.
• Overseeing of both integral and online media plans.
