Experience on Digital Marketing with a demonstrated history of working in the automotive and e-commerce industry. Skilled in Business Planning, Innovation Management, Lean Management, Digital Marketing, Applications, and Management. Strong marketing professional and care about what people want to develop their skills. I'm also teacher of Digital Marketing course in Universidad de San Andres.
- Lead of E-Commerce and Digital marketing for Peugeot, Citroen and DS
- Develop E-Commerce platform for Argentina automotive market
- Build digital strategies based on Data Analytics
- Define e-Commerce strategy for Peugeot & Citroen.
- Plan monthly digital strategies regarding product launches and tactical campaigns
- Marketing Intelligence analyzing information for better performance of our campaings
- UX of our websites to improve customer experience
- Develop digital projects such as e-commerce
- Run e-commerce campaigns and performance
- Keyfacts : +30% visits YoY, + 40% lead generation YoY and first automotive terminal to have a full e-commerce
- Awards: Youtube Leaderboard October, November and Year 2017
Lapiz de Oro: Roland Garros & 3008 Launch
- Consulting work mainly focused on Performance and Digital Strategy.
- Planning, execution and optimization of digital media strategies
- Evaluation of business plan and optimization of strategies.
- Evaluate best medias to run performance & branding campaigns.
- Projects: Argentinean Newspaper, Employee Tool Recognition and Argentinean Retail Banking
- LEAN analysis of actual process and find out key elements to improve it.
- Analysis of User behaviour on Mercado Libre sites. Find out way to avoid “noise” and improve NPS score.
- Analysis of Customer Experience journeys so we can decrease contact rate and perform a better attention to our main customers.
- Key Facts: Increase of NPS +20% and Contact rate lower a -30%.
