Matheus Gerotto Pappiani

Head of User Acquisition -tembici.

jun. 2019 - apr. 2020 Santiago, Santiago Metropolitan, Chile

Tembici is the leading micro-mobility player in Latin America, providing first and last mile transportation solutions to daily commuters. It offers shared docked bicycles and e-bikes in several Brazilian cities, Buenos Aires (Argentina) and Santiago (Chile).

Main Tasks:
- Design, implement and track acquisition campaigns to drive new users
- Define, grow and optimize the overall marketing strategy across different channels
- Manage local budget to drive user growth and maximize overall ROI

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Launcher & Expansion Manager - Grin Scooters

sept. 2018 - may. 2019 Latin America

Grin Scooters was a Mexican micromobility company in Latin America that merged with Brazilians Ride and Yellow in January 2019 to create Grow Mobility, operating more than 135,000 micromobility vehicles across seven countries in the region.

Main Tasks:
- Launch free-float operations, build a local team and manage city growth
- Develop the scooter chargers strategy and process to scale the business
- Expand and scale operations in different Latin American cities

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City Manager -Rappi

apr. 2018 - sept. 2018 Fortaleza Area, Brazil

• Rappi is a marketplace that connects users who want to purchase prepared foods, groceries, clothes, and virtually anything with independent contractors who can fulfill those needs. Operating in Colombia, Mexico, Brazil, Argentina & Chile, it was valued at over $1 billion dollars in its Series D round, in August 2018.
  
  Main tasks:
  - Structure the overall operation and build a local team to launch and manage the city
  - Keep track of city's KPIs across all business verticals (operations, commercial, marketing)
  - Develop strategic partnerships for local operations and marketing

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City Launcher - 99

ept. 2017 - mar. 2018 · Brazil

99 is an urban transport app that offers car booking services (taxis, black cabs, P2P) for both personal and business purposes in Brazil. It was acquired by Didi Chuxing in January 2018 leading to a valuation of over $1 billion dollars.

Main Tasks:
- Launch P2P segment in new markets and expand regional operations in Brazil
- Acquire new drivers and establish recurring strategies and techniques for retention
- Build and manage relationship with government officials, taxi and P2P leaderships99 is an urban transport app that offers car booking services (taxis, black cabs, P2P) for both personal and business purposes in Brazil. It was acquired by Didi Chuxing in January 2018 leading to a valuation of over $1 billion dollars. Main Tasks: - Launch P2P segment in new markets and expand regional operations in Brazil - Acquire new drivers and establish recurring strategies and techniques for retention - Build and manage relationship with government officials, taxi and P2P leaderships

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Operations Coordinator - 99

ene. 2017 - ago. 2017 São Paulo Area, Brazil

Main tasks:
- Restructure driver’s onboarding process and launch the P2P product segment
- Manage driver’s acquisition strategies and performance across multiple channels
- Launch driver's onboarding and support center and manage the team

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