Logo Seeds

Germán Beyer

Buenos Aires

I am passionate about developing innovative solutions that combine cutting-edge technology with a deep understanding to create value for customer. I have been working with crossfuntional development teams, delivering digital projectsas e-commerce platforms, software B2B & apps, outlining the product strategy. My analytical personality is focused on users needs, a mindset put on building products throught decisions based on data. I consider communication a fundamental tool to achieve creative processes and strength en relationships.

My goal is to achieve insight users needs, working as a team delivering digital products that add value and profitability, in coordination with the development team through a communication of clear vision on what is proposed, using metrics to evaluate performance.


Product Owner

Diseño web
Design Thinking
Análisis funcional
Continuous delivery (CD)
Customer journey
Feedback Management
Flows (Flowmapp)
Gestión de backlog
Gestión de equipos multidisciplinarios
Journey map
Roadmap Management
Sprint Management
User research
UX (User Experience)
Metodologías ágiles

Experiencias Relevantes                                                                                                         

Product Manger Bees Marketplace - AbInBev

Oct 2021 - Current

Main tasks and responsabilities:

  • Bring the Tech vision of the product working as a team, planning and lead initatives cross-company.
  • Define OKRs of the product align with enterprise strategy.
  • Apply and promote the Agile methodology in the squad to add value and dynamism to the business.
  • Understand, analyze and manage users needs with a focus on UX.
  • Analyze and prioritize initiatives based on the expected impact.
  • Create requirements and functionalities through acceptance criteria.
  • Manage Product Backlog and lead Scrum Ceremonies.
  • Help to define Quality of each iteration by defining DoD (ex.unit andfunctional testing).

Product Owner Financial Project - AbInBev

May 2021 - Oct 2021

The product team of Cervecería & Maltería Quilmes aims to digitize and transform the backoffice processes.

MaCo Project had the purpose to develop a digital product that allows business analyst and to bring Directors and VPs the visualization from volumes, prices, costs and net profits of the main core company products in different channels at Latam countries.

Product Owner - Educar

Aug 2020 - May 2021

The organization's mission is to contribute access to technology in educative area, through the development of infrastructure in establishments, software development and digital content.

When I joined the product development and improvement team, my main responsibilities were to create the requirements and user stories, prioritize and manage the backlog of the different products, collaborate with the team to establish milestones on the roadmap for each sprint and establish contact with the stakeholders.

Product Owner Ecommerce - PGS Consulting

Nov 2019 - Jul 2020

I developed the ability to create requirements and functionalities within the team in order to achieve the delivery of value in each product increment.Through the management of the product roadmap as well as the implementation strategy, I established contact with the stakeholders ensuring the fulfillment of the work and the stories that enter the workflow in each sprint backlog are well developed and understood. It was part of my job to understand and adapt the methodologies to help the team in each iteration. Balance new features development with technical investment by maintaining an ongoing dialogue with technology leaders and stakeholders.

Digital Business Analyst - PGS Consulting

Mar 2019 - Oct 2019

As a digital business analyst, I collaborate creating a detailed business analysis, outlining problems, opportunities and solutions for clients, working as a team to define solutions and improvements that must be made, planning, creating and controlling the digital marketing plan to reach the public of each of the stages of the conversion funnel in order to improve the capture of leads.

Lead team meetings to identify opportunities in the creation and optimization of the company's digital channels: website, blog, social networks doing the branding work, strengthening the image of the brand outside and within thecompany. Defining business requirements and reporting them back to stakeholders.


Marketing Bachelor


Finance Post Graduate