Logo Seeds

Gabriel Carpanelli

Especialista en gestión logística y experiencia de clientes. Emprendedor, apasionado por la educación y amante de la música. Tengo mi propia empresa de Gestión Integral de Envíos y realizo consultorías para acompañar a otras empresas en la definición e implementación de mejoras en los procesos logísticos. Soy una persona proactiva, con interés en las nuevas tendencias y tecnologías del mercado. Cuento con mucha experiencia en el desarrollo y coordinación de proyectos.


Project Manager

Estrategia y gestión de supply chain
Gestión de proyectos
Operación logística
Gestión de equipos multidisciplinarios

Experiencias Relevantes                                                                                                         

Co-Founder & Director - Total Entrega

2018 - Currently

Total Entrega is a company that has developed a model to manage shipment’s process integrally with the main objective of fulfilling the promise to the customer: 

  • Founder and Director of the company. 
  • Responsible for planning and routing, customer service and transportation help desk teams. 
  • Implementation of the logistics processes and technology associated with the distribution. 
  • Business Development and commercial proposals. 
  • Strategic management through indicators. 

Supply Chain & Operations Manager - Accenture

2019 - 2020

  • Fulfillment practice leader for LATAM duplicating the headcount in 1 year. 
  • Management of logistics optimization projects in products and resources companies. 
  • Clients prospecting and proposals generation. 

Main Project - Global Leader Beverage Company

  • Executed assessments for Transport opportunities, identification and future roadmap definition. 
  • PMO Regional Lead for JDA TMS solution implementation

Customer Intelligence Manager - Falabella

2015 - 2017

  • Customer Relationship Management definition throughout their life cycle. 
  • 2.5% of incremental sale with direct marketing campaigns.
  • Management of customer behavior data (Purchase, Navigation, Preferences, etc.) through SPSS and SQL for the definition of target segments and clusters.
  • Implementation of the integral base of contactability for customers communication management. 
  • Execution of customer loyalty and retention processes. Impact analysis of promotions to understand the results and define efficiency process. 
  • Development of customer omnichannel strategy seeking frequency of purchase and brand preference. 
  • Leadership in Argentina of the implementation of UNICA.

Transportation, Distribution and Service Manager - Falabella

2012 - 2015

  • Development of the 5-year horizon distribution strategy.
  • Responsible of home delivery operations and supply to stores. In charge of 120 people and 15 providers.
  • 98% On Time Delivery KPI for Bs As and main provinces.
  • Carriers Management.
  • Design and implementation of routing tools, delivery management and satellite transport tracking.
  • Management and monitoring of the logistics budget.
  • Development of actions to resolve customer complaints.

Main operational improvements implemented:

  • Home delivery unification for all channels sales.
  • Work tables for preparing ecommerce orders and consolidation stages for multi-deposit orders.
  • Replacement of the individual scan with pallet consolidation for supply to stores.
  • Picking hole configuration to improve response times and generate operational efficiencies.

Logistics Engineering Manager - Falabella


  • Project and Process Management of the Distribution Center
  • Implementation of productivity improvement initiatives.
  • Responsible of product slotting.
  • Planning and monitoring of actions for compliance with key indicators in the area.

Project Manager - Paradigma Consulting

2010 - 2012

  • CRM Offering leadership for Argentina
  • Development of commercial buyer practice and product campaign management. 
  • Customer Prospecting and proposals generation. 
  • Content development for the Paradigma University program: Presentation of Success Cases in Universities. Main Clients: Falabella & Banco Santander Rio

Business Developer - Birchman Group

2009 - 2010

  • CRM practice leader for Argentina
  • Lead classification, prospect search and proposal development. 
  • Customer relationship processes and change management consulting. 
  • Networking and Partnership. 

CODERE Project (Entertainment Industry): 

  • Project leader for client management, asset 
  • management and logistics processes on Siebel CRM Demand management of new requirements and needs.

CRM Consultant- Accenture
2006 - 2009
  • Siebel CRM coodinator for the company's Service Center
  • Local Business System Analyst (BSA) with a constant relationship with those responsible in the other geographies. 
  • Internal consulting. Functional support and user training. (500 approximately) 
  • Generation and analysis of reports. Use of WebTrends. Standardization of processes. 
  • Requirements collection and new teams implementation


Bachelor of Systems

Universidad Caece

Strategic Marketing Program