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Candelaria Primero Narvaez

I've been working for 15 years in the Marketing and Digital arena developing great integrated marketing strategies and growth plans with amazing teams all around the globe. I've also been in touch daily with different stakeholders from CEOs, COOs, Managers, PMs, and have been functioning as a bridge for ideas to become projects.I have expertise across industries such as Cryptocurrency, Fintech, Banking, Retail, Real Estate and SMBs, that gave me a variety of knowledge in the generation of these plans. On top of my experience, I'm always interested in learning the next thing, that's why I had attended courses of Growth and Innovation, Digital Product Development, Agile methodology among others, at well renowned universities such as Wharton School of Business.Looking forward to hear more about your company/project, and see how we can work together.Thanks,Candelaria

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Senior
Skills
Consultoría
Marketing
Marketing digital
Lead generation
Retención de clientes
Google adwords
Fidelización de clientes
Brand marketing
Automatización de marketing
Adquisición de clientes

Experiencias Relevantes                                                                                                         


Growth & Marketing

  • Profesional independiente 2021 - actualidad ·
  • Growth, Marketing and Product/Business consultant.
  • Also working through:
    ·Growthmentor : growthmentor.com/mentors/candelaria-narvaez
    ·Mentor Cruise : mentors.to/candelarianarvaez
    ·BTG (Business Talent Group)

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General Manager (GM)

  • fabriik · Contrato temporal jun. 2021 - oct. 2021 · 5 meses
  • Oversee daily operations and business for Crypto wallet and Tokenization products.
  • Ensure strategic goals, business model, setting operation policies, developing and maintaining budgets, managing resources in collaboration with leaders of different areas.
  • CEO and President report.Oversee daily operations and business for Crypto wallet and Tokenization products. Ensure strategic goals, business model, setting operation policies, developing and maintaining budgets, managing resources in collaboration with leaders of different areas. CEO and President report.

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Digital Marketing & Growth Lead for New Business

  • Banco Santander ene. 2020 - jun. 2021 · 1 año 6 mes
  • Developed Digital & Growth plans with awesome teams to launch and grow Santander’s new business.
  • ·Santander MODO: achieved year goal by April and +9%CVR with own media strategy. Top 1 business of Santander Argentina.
  • ·Getnet: 41% acquisition of customers,+300K App downloads with cost 75% under benchmark and CAC under industry in 5 month. Top 2 businesses of Santander Argentina.
  • ·Todo en Cuotas soft-launch:+56K leads, CPL under the industry and 2,34%CVR in 2 month.
  • ·Insurance: +65% growth YoY,+300% growth quality traffic to public/private channels and CAC 50% under the industry average in 9 months.

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Head Marketing & Growth

  • RebaRebajul. 2018 - nov. 2019 · 1 año 5 mes
  • Developed and led Growth & Marketing strategy.
  • Led and worked with an extraordinary team to achieve: 28% CVR, 57% active accounts, 37% retention and CAC under the industry average in 4 months from launching.
  • ·Acquisition, activation and retention strategy. Attribution models.
  • ·Growth dashboard and its KPIs.
  • ·Brand activation, content and platforms strategy.
  • ·Digital & Media strategy. Audiences/Clusters.
  • ·Collaboration with Business, Product and IT teams.
  • ·Coordination of agencies and external teams.
  • ·Press and events strategy.
  • ·Partnerships/Sponsorships.
  • CEO and COO report.

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Educación

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Educación