Logo Seeds

Brian Fainberg Whitelow


+9 years of proven experience in e-commerce and digital marketing. Specialized in Retail, Insurance and Travel. Ability to build and lead high-performance and results oriented teams. Sales expert. Customer centric. End-to-end deep understanding and management of the online channel. I characterize myself for “making things done”. I am passionate about what I do. I feel comfortable in leading roles, empowering people and peers, but also consistently learning from each other. In order to keep learning, we also must un-learn. On the personal aspect, I love playing tennis and paddle with friends, reading, running, and watching tv series. Due to family heritage, I have a special interest and passion in aviation industry. Now digging myself into Crypto & Blockchain.


Digital Commerce Expert

Marketing digital
Gestión de equipos multidisciplinarios
Análisis estratégico
3D Animation

Experiencias Relevantes                                                                                                         

eCommerce Regional Manager - Auna

mar. 2021 - abr. 2022

  • Responsible for the building, growth and management of all digital sales models (e-commerce, hybrid sales, APP) of the insurance business in the region (PE, MX, CO).
  • Define the business and marketing acquisition strategy, IT development roadmap and necessary resources to meet the commercial, conversion and profitability objectives of the channel.
  • Ensure the adoption of the digital model as the main sales channel, transforming the digital journey process.
  • Promote the development of commercial campaigns and actions in conjunction with Commercial and Product Planning.
  • Team in charge: 26 people (6 direct reports, 20 indirect).

Main Achievements:

  • +90% growth overall channel in insurance sales 2021 vs 2020.
  • +350% growth in pure ecommerce sales 2021 vs 2020.
  • Redesigned and implemented new ecommerce journey (from 14 clicks for purchase to 5 clicks) in only 4 months (release: Aug-21).
  • -44% CPL decrease in acquisition costs H2 vs H1 2021.
  • Full team re-build and re-structure (Mar’21: 7 HC, Dec’21: 26 HC)
  • Aptitudes: Liderazgo estratégico · Liderazgo de equipos multidisciplinarios · Ventas y marketing · Análisis web · Diseño de experiencia de usuario (UX) · Comercio electrónico

eCommerce Manager - Coolbox Perú

may.2019 - feb.2021

  • Lead the development, growth and positioning of all the digital businesses of the Coolbox Group in Peru.
  • Define the structure and roles of the entire area, and hire the team (Actual Team of 7).
  • Achieve the commercial, operational and conversion objectives of the channel by managing the end-to-end with broad understanding, together with the rest of the company's support areas.
  • Ensure excellence in the customer's shopping experience at each of the contact points, from an omnichannel perspective.
  • Promote the commercial proposal – stock products, longtail products, marketplace and services that assure conversion in the relevant categories of the channel.
  • Promote the development of commercial and client actions that achieve growth and positioning in the digital world.
  • Define and develop different customer acquisition, retention and loyalty strategies (SEM, SEO, RRSS, E-Mail MKT, etc.).
  • Design and plan together with Supply Chain the development of delivery services.
  • Manage the P&L of the channel, in pursuit of the overall targets.

Main Achievements:

  • In first 6 months, managed to:
    - Turned around P&L's bottom line
    - Increased by 20% gross sales margin thru new sales mix
    - Set new UX/UI standards for active website - Lead a tender to define 100% new website and platform (VTEX)  
    - Hired entire team and set main strategy & goals for the area
  • In over 2 years
    - +500% sales growth  
    - +700% total traffic growth  
    - Achieved sustainable profit
    - Built up a team of +12
    - Developed 100% new website based on VTEX

eCommerce Sales Manager Argentina & Uruguay -Sodimac (Falabella)

mar. 2018 - may. 2019

  • Developed and strengthened the business strategy in the digital world by driving the conversion and growth of the channel in a profitable way.
  • Lead a team of 7 (4 reports in ARG and 3 reports in UY), ensuring the development of commercial and client actions.
  • Analyzed end-to-end client behavior on the site.
  • Managed the main commercial KPIs (Sales, growth, plan, margin, visits, transactions, conversion rate, units).
  • Worked together with IT Support Team in exploring improvements to the platform in order to increase conversion.
  • Analyzed the market and its competitors, in order to take commercial actions.

    Main Achievements:
  • + 100% sales growth YoY for over 3 consecutive years
  • Managed to built a new high performance, results oriented team
  • Succesfully launched new channel sales (Linio.com)
eCommerce Product Manager - Sodimac (Falabella)

oct. 2016 - mar. 2018

From Oct-16 thru Jun-17 mantained Product Manager role over 14 categories on Sodimac.com Argentina, with same responsabilties but higher seniority.
Then, from Jun-17 thru Mar-18 performed as PM for the launch of Sodimac.com in Uruguay.

  • Responsible for the start-up of the online business unit of Sodimac Uruguay
  • Definition of logistics model, promotions, bank financing and implementation of IT projects for the ecommerce business in Uruguay.
  • Promote the development of commercial and client actions that achieve the growth and positioning of Sodimac in the Digital World, participating and designing the marketing plan.
  • Cyber Monday 360° Leadership - product purchase and pricing definition.
  • Ensure internal consistency within the site for each category according to customer experience, driving the increase in conversion.
  • Management and analysis of KPIs and P&L.

    Main Achievements:
  • Succesfully launched website in UY acoording to defined date.
  • In 6 months, accounted for 5% of total company sales
  • Succesfully lead first ever participation in digital event Ciberlunes
eCommerce Category Analyst - Sodimac (Falabella)

jun. 2015 - oct. 2016

  • Responsible for the development and growth of 14 categories of the Homecenter business.
  • Implement the commercial strategy of each category in the digital channel, promoting its positioning, growth and profitability.
  • Promote the development of commercial and client actions that achieve the growth and positioning of Sodimac in the Digital World, participating in design marketing, planning and execution.
  • 360° leadership of Hotsale and Cybermonday
  • Ensure internal consistency within the site for each category according to customer experience, driving the increase in conversion.

    Main Achievements:
  • +80% sales growth YoY
  • +50% paid traffic to categories growth YoY
  • Succesfully lead HotSale and CyberMonday
  • Developed new commercial digital calendar

Regional Online Marketing Analyst - Despegar.com

may. 2014 - jun. 2015

  • Account Manager Flights for Colombia, Chile, Ecuador, Uruguay and Hispanic USA
  • Creation and optimization of digital campaigns in Google Search.
  • Analysis of main KPIs (Impressions, Clicks, CTR, Conversions, ROI, etc.)
  • Definition of campaign’s budget according to the sales target.
  • Together with the Sales Team, promote commercial actions.


Licenciado en Administración de Empresas

Universidad de San Andrés
2010 -2013