Logo Seeds

Andrea Valeria Picaso

Strategic planning of the entire digital channel. Digital business monetization. Data Driven Marketing.


Marketing Specialist

Análisis de mercado
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Optimization (SMO)
Social Media Marketing
Desarrollo web
Marketing digital
Mobile Marketing
Google analytics
Google adwords
Planificación estratégica

Experiencias Relevantes                                                                                                         

Co-Founder - Odiseo

2020 - Present

We are a technology company that provides competitive outsourcing and digital transformation services to SME, enterpreneurs and government agencies; while training and employing young people in vulnerable situations. We are the first work-education opportunity on technology for young people who have no job or access to formal education. The training and qualified jobs we offer will definitely transform these young vulnerable lives: tools to get a job and a job to change their destiny.
In the long term, we hope that success stories will encourage other young people in the community to join the project. I this way, Odiseo's impact will extend to more and more families, growing exponentially the impact at community.


2009 - 2020

  • Data Driven Marketing.
  • Planning and execution of digital growth strategies.
  • SEO, SEM, SMM.
  • Digital Marketing for brands and products
  • Solutions to achieve the maximum return on investment in marketing for the online channel.

Online Marketing Manager - Vi-Da Tec S.A

2018 - 2019

  • Growth and development of the outreach of Vi-Datec SA products
  • Management of the digital marketing, communications and social media department.
  • Through our book ecosystem: BIDI, BajaLibros, Leamos, Indielibros and GrandesLibros, and our TICMAS educational platform project , we seek to accompany cultural and educational evolution.
  • Search Engine Marketing
  • Social Media Marketing
  • Search Engine Optimization

Digital Marketing Principal - True North


SEO & SEM Analyst - True North

2017 - 2018

My job was to help our clients and associates achieve the best cost per action, both from organic and paid channels, and thus properly monetize the online sales channel, for B2B and B2C companies.

  • SMO, SEM, SEO.
  • Online and Mobile marketing.
  • Onsite optimzation
  • SEO y SEM strategies
  • Increase brand reach.
  • Social networks.
  • Online reputaion
  • Damage control
  • Strategic communication

SEO & SEM Analyst - MD Marketing Digital

2016 - 2017

My job was to help our clients and associates achieve the best cost per action, both from organic and paid channels. SMO, SEM, SEO.

  • Online and Mobile marketing.
  • Onsite optimization.
  • SEO y SEM strategies
  • Increase brand reach

Head of SEO - iCrossing Latinoamérica


I helped our clients and associates get the most out of their online content, and better monetize this channel, developing strategies for users to become prospects and ultimately customers.

Coordinadora de SEO - Alzanet SEO Services S.L

2011 - 2016

  • SEO
  • Online channel monetization
  • Content creation
  • Web audits
  • Onsite optimization



Universidad de Buenos Aires

Master in Business Administration

IAE Business School

Social Business Creation

HEC Montréal